Kenway Tyres - Take a look at “Bibendum” (The Michelin Man) I think you will agree he's a lot more appealing now! Its not just the design and technology of the tyres
Bicycle Evolution
Amazon.com: Michelin 008312 Easy Grip Snow Chains Evolution Group, 12, Set of 2 : Automotive
The New Michelin 12314 Tyre Inflator Compared To Previous Models - YouTube
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Michelin Easy Grip EVO composite snow chain - Joubert Group